Sentence examples for media effectiveness from inspiring English sources

He has examined the use of consumer storytelling to improve brand social media effectiveness and trust.

The findings revealed as follows: The model consisted of four components: 1) A scope of a knowledge domain 2) Content development: media design and development, including and evaluation of the media effectiveness 3) Implementation: publish with Creative Common (CC) license and 4) Quality assurance: by learners' vote and the outcome of learners' inquiring cultural skill.

In February, WARC, the international authority on advertising and media effectiveness, released the results of the 2018 WARC 100.

The CMO must define which capabilities will be owned, partnered or bought, understanding that real-time insights, creativity and media effectiveness will drive their success.

Convertro gives AOL's Adap.tv, AdLearn Open Platform (AOP) and ONE By AOL customers the ability to manage the consumer journey across the entire purchase funnel and across all channels, driving economic efficiencies and media effectiveness.

The marketing agency worked with Wharton professor Jonah Berger to develop a new way to evaluate social media effectiveness, which it's calling the Contagious Index (appropriate, since Berger wrote the book "Contagious: Why Things Catch On").

He has recently been working on projects in elections and voting systems, assessment of large-scale education field trials, media analysis, effectiveness of regulatory agencies such as OSHA, effectiveness of teacher development programs, and human-computer interactions.

There remains a need to conduct research that examines the effectiveness of media campaigns by SES; these studies should employ research designs that are sensitive to various ways that SES differences in smoking cessation media effects might occur.

"As we look to be more efficient and effective with our marketing dollars as traditional media loses effectiveness, we certainly need to find new ways of connecting with our audience," he said.

We reviewed 29 articles, summarizing results from 18 studies, which made explicit statistical comparisons of media campaign effectiveness by SES, and 21 articles, summarizing results from 13 studies, which assessed the effectiveness of media campaigns targeted specifically to low SES populations.

But the jury is still out on social media's effectiveness, as evidenced by a plethora of missteps committed by journalists.