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Tina Rosenberg, in her analysis of Latin American media (Editorial Observer, May 7) concludes that "the market has more often produced media that unquestioningly support the powerful in society, failing the public they are supposed to serve".
On the one hand they are thoroughbred digital purists, as much at home in the social media editorial policy meeting as they are in the depths of a morning developer "stand up".
This paper takes an alternative perspective on the rhetorical functions of lexical metaphor in media editorial discourse.
Specifically, I see four distinct groups that will create content no matter what transpires on the business end of media: – Editorial pros.
"In other words, the termination has nothing to do with social media, editorial standards, or, for that matter credibility.
A 2012 piece on Slacktory praised Grace's Twitter strategy, saying, "The rigorous use of hashtags and pull quotes for every story, the way that social media editorial format is followed strictly with no variations, is an astounding feat in a world where most news organizations are still struggling to identify basic best practices in the social media landscape".
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In the Arabic media, editorials condemned "Iranian irredentism" and drew comparisons with Saddam's ambitions and their catastrophic end.
This is explored in this study in the context of media editorials.
It construes a local community of values including writers and readers as its members (Liu, Feifei: Strategies for affiliation in media editorials: Persuading and aligning readers.
They form one syndrome of evaluative couplings (Liu, Feifei: Strategies for affiliation in media editorials: Persuading and aligning readers. Unpublished PhD thesis).
One syndrome of evaluative couplings construes a general community of values (Liu, Feifei: Strategies for affiliation in media editorials: Persuading and aligning readers. Unpublished PhD thesis).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com