Social media content is synonymous with brand creation and reputation.
Social media content is anything that gets people to engage with you or your organisation.
The specifications of iTunes in the Cloud will shape the battle for the future of how media content is delivered.
It will ensure that the PCC reflects public expectations and good practice in governance generally, and takes account of how media content is now produced and delivered.
The site quickly seizes on media content is being posted and shared and collects it; there are categories like LOL, cute and fail, but also 2012.
"The convergence of internet and media content is happening in the way everyone predicted four or five years ago," he says.
Perhaps, however, too much power is granted to the mass media without the consideration of the processes by which mass media content is selected and framed.
Even those of us who aren't billionaires could tell you as much — creating media content is a diverting activity that rarely resembles actual work.
But it was also very much a sign of the changing balance of power between the conventional media giants and the entrepreneurs wielding digital technologies that are rapidly changing the way media content is made and distributed.
If the need for properly branded media content is just as acute today as it was in the 1990s, when we made those BBC2 idents, is the solution the same?
John Souza lists 10 reasons social media campaigns fail, including: "Content drives your social campaigns, but treating this content like you treat print media content is a bad idea".
