It may sound dramatic, but it is difficult to overstate the impact of digitisation on UK media consumption patterns.
Mirroring the media consumption patterns of other groups, more Latinos said they were getting their news via the Internet, 56 percent compared with 37 percent in 2006.
Now, almost a century after the first successful broadcast, we are witnessing a series of seismic shifts in media consumption patterns that will alter consumer expectations and engagement forever.
A report last year, which analysed Britain's media consumption patterns, revealed that a quarter of all internet users are over 50, but that 80% of internet surfers over 65 are men.
In today's landscape of sport coverage, the increased competition for attention begs the question of how to provide offerings tailor-made not only to people's media consumption patterns, but also to their motivation for following a certain sport.
On Monday, a new joint venture between Arbitron, the radio ratings giant, comScore, the digital media research company, and ESPN will be announced that will try to measure the media consumption patterns of consumers across five platforms: radio, television, mobile phones, tablets and desktop computers.
And media consumption patterns continue to change.
This year, data from set-top boxes and devices reveal more accurate media consumption patterns based on digital tracking data.
Now media consumption patterns are rapidly shifting to encompass a broader cross section of the population due to the ubiquity of digital content on-demand.
One explanation for this could be that daily routines and behaviors vary between countries and cultures, which therefore impacts media consumption patterns.
