"People would be surprised by the number of times that this otherwise very public media bomb-thrower has quietly worked to get a company to simply solve a problem when it could have been a front-page story," says Mr Polonetsky.
The media carpet-bombed the airwaves with anti-No propaganda, while the Yes rally in Athens's central square, Syntagma, was reported to be larger than the previous night's No rally, and this despite a constant rain.
OVER the past several weeks, airlines in America have been the victims of a dramatic spike in social-media bomb threats, according to CNN.
Some Pentagon officials believe, as they have let Congress and the media know, that bombing Iran is not a viable response to the nuclear-proliferation issue, and that more diplomacy is necessary.
Meanwhile, the Turkish government has saught to control media coverage of the bombing as Twitter and other social media sites went down across the country.
Disparities in coverage are no small matter; as the fallout from the Abbas Town bombing shows, media attention can prompt change.
The impeachment of Bill Clinton, for instance, is just an off-stage distraction that made the media handling of the bombing of Iraq a more difficult assignment than it otherwise would have been.
Elsewhere around Damascus, at least 12 people were killed when a booby-trapped taxi exploded during a funeral procession in the suburb of Jaramana, in what the state news media called a "terrorist bombing".
The recent immolation of a Médecins Sans Frontières hospital in Afghanistan presented us with the internal contradiction of our media's presentation of bombing: that we have technology so precise our weapons can hear their victims begging for a trial, and that we sometimes blow up stuff "accidentally".
Police are hunting for three suspects in connection with the bombing, Russian media report.
Given that the average 4channer can't resist bombing social media campaigns and given the target, I suspect Tesco may have bitten off more than they can chew here.
