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The report adds credence to a recent flood of social media acquisitions from companies like Oracle, Salesforce and Microsoft.
In addition to her media acquisitions, Rinehart financially supports a number of conservative think tanks and antitax groups.
Vivendi is extremely interested in making media acquisitions in emerging markets too, says an executive.Coherent or not, Vivendi has made the most of its stable of businesses.
The two big investors, he said, "have significant interest in the possibility" of providing additional financing as potential media acquisitions, partnerships or other investments become available.
The Wall Street Journal, which Hinton, as chief executive of Dow Jones, had published, was seen as the pinnacle of Murdoch's lifetime career of media acquisitions.
"We've seen how this movie ends," said one executive at a traditional media company who nonetheless was still looking at a bevy of new media acquisitions.
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So is the corporate media acquisition the kiss of death for seemingly healthy social networks?
"It's evolutionary, not revolutionary," said Scott Ehrlich, vice president for media acquisition at RealNetworks in Seattle.
Mr. Martin, 63, retired as the chief executive of the Deer River Group, a Washington firm that owned and operated radio stations and provided media acquisition and financing consulting services to the communications industry.
The deal is Tom.com's first print media acquisition under its cross-media business strategy.
See this as a natural extension of Right Media acquisition, and the upcoming ad management platform launch.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com