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Yet, despite hefty sponsorship payments, most top golfers do not wear mechanical watches when they play.
I used to wear my mechanical watches when I ran but suddenly realized that hitting mile 20 in a beautiful, handmade timepiece was probably not the best idea.
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However, it is an impressive step forward for the company at a time when mechanical watches are making a resurgence.
Her father, "very English," was also a clockmaker but had the misfortune to be working at a time when fine mechanical watches were being replaced by mass-produced ones powered by little batteries.
The advent of quartz batteries in the 1970s put mechanical watches on the ropes, and when interest in them revived in the late 1980s, the role of the tool watch had been largely taken over by CBP (cheap black plastic) sports watches, some of the toughest watches ever made.
And it opted to make quartz watches at a time when India was into mechanical watches.
"Greater China is a huge market for watches, and when you look specifically for mechanical watches, they're almost all sold as Swiss-made," Adrien Choux, the Frenchman who is founder and marketing director of the new brand, said in a telephone interview.
The market for high-end mechanical watches slowed in the early 1990s with recession but enjoyed a resurgence in the latter half of the 1990s when the stock market picked up again.
There is something undeniably special about mechanical watches.
I like mechanical watches, the ones you have to wind.
Last year mechanical watches accounted for 70% of the value of Swiss watch exports.
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