Weighing almost six tonnes and measuring 4 metres (13ft) square, the giant slab of milk chocolate has broken the record for the world's largest chocolate bar.
It was only a strange error that led to the historical obsession with GDP As someone who has worked on these issues for three decades, I have observed that, sadly, most people who criticise the idea of measuring happiness are handicapped by the fact they know little about the research literature on the topic.
Ruth Goodall, 70, who has lived on Tidy Street for 30 years, says she wasn't interested in her electricity use before the initiative but measuring it every day has inspired her to change her behaviour.
"We are also looking at working with community groups based in the city, such as Brighton and Hove 10 10, to encourage other streets and organisations in the city, to start measuring their energy use," says Bird, who has recently been approached by one school, keen to set up an electricity-use measuring project with its pupils.
Some umpires, having suspicions but no evidence, will change the ball under the pretext of it having gone out of shape, surreptitiously using the measuring rings used in women's cricket, for a smaller ball, rather than the usual ones.
He has also given no timetable, so measuring progress towards his ambition may be hard.
I had been measuring the temperature and other environmental conditions of the lake and had sent these details to the amphibian keepers at London Zoo who were preparing to receive the frogs".
I've always said any anticipation of things I might do as prime minister is a measuring-the-curtains question.
It means that improvements are made and that we are given specific ways of measuring improvements - and it gives the shop floor more control and power to push for improvements.
When the Tea Party complains that the Republican party has become too moderate, it can't be measuring against the party of the last century, much less the last administration.
However, let's stop and think for a moment what may happen if additional data such as sleep patterns – which are now available on wearable devices – is shared by measuring not only how many hours you sleep, but how deeply you do so based on your heart rate and movement when asleep.
