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4.2.1 Market Needs Bottlieb's customers are those currently using measuring wheels to calculate area.
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Previous to this, measuring wheels were custom-made devices.
Rollertape claims to have "reinvented the wheel" in 1950 and to be the industry benchmark for measuring wheels.
Rollertape Corp. today claims to be the industry leader in measuring wheels and the inventor and pioneer of the "Modern Measuring Wheel industry," setting "the standards for the industry for over 50 years".
Overall sales of measuring wheels worldwide are unknown.
Today, Dandy Co. produces measuring wheels, lawn, and nursery equipment with annual sales of about $3M.
A large portion of TruMeasure's revenue also comes from the sale of measuring wheels.
Rollertape, Measure Man, and Rollersure are focused almost exclusively on the production of measuring wheels for the professional market.
A professional user of measuring wheels will probably base his buying decisions on personal preference, prior use, reputation within his industry, and exposure at industry trade shows.
The Market Analysis has shown that the annual global revenue from the sales of measuring wheels is roughly $100M, with the average price about $50 (U.S. dollars).
Market Analysis Summary Analysis has shown that the annual global revenue from the sales of measuring wheels is roughly $100M, spread among four major competitors, with the average price about $50 (U.S. dollars).
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