We must be able to measure consumer behavior, and that means measuring the viewer-slash-user no matter what screen they're in front of.
In other words, traditional forms of display advertising are insufficient and don't provide a good way to measure the viewer's actual engagement with the brand.
For example, the study on influence of 3D TV based on physiological signals measured the viewers' emotional states [7, 8].
The vertical axis measures the level of turnout among viewers, with low voter participation at the bottom and high participation at the top.
Google Ngram Viewer, a tool which measures the usage of words in books over a certain period, showed a significant rise in the popularity of the phrase 'invest in my business' since 1986, with the steepest rise between 1999 and 2004.
The technology measures both viewer engagement (how many times a video is watched all the way through, at what part do viewers tend to drop off, what thumbnails result in the most plays) and video virality (how the it spreads across the Web and where else it is being watched).
A visual map shows the most viewed angles by measuring whenever viewers moves more than 30 degrees.
When you think about improvements in measuring viewer habits, you think not about incremental changes but great leaps".
But when it comes to measuring a digital viewer's commercial value, sites rely on old-fashioned panels, that is limited user population samples.
CIMM commissioned the tests as part of its efforts to change decades-old ways of measuring how viewers watch video.
Nielsen, best known for measuring television viewers and providing consumer research to companies like Procter & Gamble and Coca-Cola, has been expanding into Web and mobile analytics.
