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Saunders said that measuring the return on investment in apps depends on what the app is designed to do.
Print an AR code, get people to come to the site, and you can show them so much more, while measuring the return from your effort.
While measuring the return on traditional advertising expenditures is difficult, gauging the impact of branded entertainment is even harder, marketers said.
As for measuring the return on the company's investment, Ms. Dillon said she saw it as more of a learning experience.
However, due to the nature of these projects, measuring the return rate between the project cost and its impact remains a difficult task.
This is leading some of the world's biggest advertisers to demand better ways of measuring the return on their investment in all forms of advertising.
Similar(41)
But measuring the returns is an inexact science at best.
Randall A Lewis, Justin M Rao (2015) The unfavorable economics of measuring the returns to advertising, QJE.
The long-term stock return measures the return that the firm obtains from the repurchased stock.
But they placed little attention on, and certainly failed to measure, the return volley.
The same percentage said they were unsure how to measure the return on their investment.
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