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The scale contains 11 items measuring preference for verbal and 11 items measuring preference for visual styles of processing.
Of the 11 items measuring preference for verbal processing, seven were retained; of the 11 items measuring preference for visual processing, ten were retained.
Thus, in studies measuring preference for sucrose at low concentrations, it is important to consider that some people will not be able to perceive the stimuli as well as others.
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Conjoint analysis has become the most used technique for measuring preferences for new products to be launched in the market.
Surprisingly, there are only few studies measuring preferences for stature [43], but recent publications demonstrate a renewed interest in this matter [9], [33], [44].
In measuring preferences for health states, a predefined hypothetical health state can be explained to the respondent.
A DCE is a stated-preference technique that uses an attribute-based survey method for measuring preferences for multiple benefits (utility).
In studies measuring preferences for both place of care and place of death, we plotted place of death preferences; these were deemed most relevant given the policy and trends of increasing home deaths.
Because of the length of the survey, half of the respondents were randomly selected to participate in the conjoint experiment discussed here; the other half participated in a conjoint measuring preferences for overall study design.
Because of its simplicity and practical applicability, the Visual Analog Scale (VAS) has been widely used to elicit individuals' health value functions, either through measuring preferences for specific health states [ 1, 2] or through evaluating their own health-related quality of life (HRQL) [ 3- 5].
The original Control Preference Scale by Degner [ 41], was developed to measure preference for involvement and is one of the most commonly used instruments to assess preferred decisional role [ 41, 42].
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