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A modified version of the SERVQUAL instrument was evaluated to determine how effectively it measures service quality within the information service industry.
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A large number of studies have used DEA as a benchmarking tool to measure service quality.
Traditionally, survey methods are widely used to collect data for measuring service quality of business venues.
Therefore, a key strategy for customer-focused firms is to measure service quality.
This paper addresses the problem of adequately measuring service quality using socialized data.
Satapathy and Mishra (2013) introduced a framework for system design requirements in electricity utility service to measure service quality.
More recently, DEA has also been used to measure service quality in the service sector of the economy.
Furthermore, the study examines the applicability of SERVQUAL, perhaps the most popular standardised survey instrument designed to measure service quality, as the measure of IT service quality.
A key challenge for researchers is to accurately devise methods for measuring service quality gaps (Parasuraman et al. 1985).
In summary, SERVQUAL, QES, and WPI represent three major methods for measuring service quality and worth further comparisons.
SERVQUAL, proposed by Parasuraman, Zeithaml, and Berry [43], has been a good and widely used means for measuring service quality.
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