Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
measures ought
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "measures ought" is correct and usable in written English.
It can be used when discussing the necessity or appropriateness of certain actions or policies that should be taken. Example: "In light of the recent events, the government measures ought to be revised to ensure public safety."
✓ Grammatically correct
News & Media
Science
Formal & Business
Alternative expressions(2)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
16 human-written examples
The National Grid, which manages Britain's electricity transmission network, is considering both options.Such measures ought to keep the juice flowing.
News & Media
He said measures ought to include restrictions on trade finance, asset freezing and action against banks holding funds for the regime in Tehran.
News & Media
Of course, similar measures ought to be included in all bilateral and regional trade agreements, such as the Transpacific Partnership and the Transatlantic Trade and Investment Partnership now under negotiation.
News & Media
The Lebanese ambassador, Nawaf Salam, told reporters: "Measures ought to be taken to stop the violence, to put an end to the situation in Libya, to protect the civilians there".
News & Media
Such measures ought to attract more attention on Madison Avenue, Christine Fruechte, president and chief executive at Colle & McVoy, an agency owned by MDC Partners, said during an Advertising Week panel on Monday.
News & Media
Proponents of performance profiling stress that such measures ought to be used to screen athletes, not discipline them.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
42 human-written examples
As stated in the definition of F, the measure ought to be necessarily noisy in the first few minutes when NICD is still potentially being produced.
Science
Although the proposed objective health measure ought to be tested, we nonetheless believe that it has a role in highlighting the main problem detected in our population, i.e., overrating.
Science
And it isn't as though I'm suggesting there are no relevant external measures we ought to take when men and women work together one on one.
News & Media
I want to refer briefly to three essential measures which ought to be taken in Nairobi in the days ahead.
Science
A far reaching communication and social mobilisation campaign aimed at informing the population across the country of the existing epidemic outbreak and the measures they ought to take to prevent becoming ill, is underway.
Formal & Business
Expert writing Tips
Best practice
Consider replacing "ought" with "should" for a less formal tone, or with "must" for a stronger sense of obligation.
Common error
While grammatically correct, "ought" can sound overly formal or archaic in casual conversation. In less formal settings, consider using alternatives like "should" or "need to" for a more natural tone. For example, instead of "We "measures ought" to leave now", you could say "We should leave now".
Source & Trust
82%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "measures ought" functions as a way to express recommendations or necessities. According to Ludwig, it correctly suggests that certain actions or policies are advisable or morally right. It usually introduces a clause stating what actions should be taken.
Frequent in
News & Media
41%
Science
41%
Formal & Business
6%
Less common in
Wiki
6%
Encyclopedias
0%
Reference
0%
Ludwig's WRAP-UP
In summary, the phrase "measures ought" is a grammatically correct and usable phrase in English, primarily employed to express recommendations or necessities with a sense of advisability or moral obligation. As Ludwig AI confirms, this expression is best suited for neutral to formal contexts, such as news reporting, scientific discussions, and business communications. While acceptable, consider replacing it with alternatives like "measures should" or "measures must" depending on the desired tone and level of emphasis. The use of "ought" adds a layer of formality, so be mindful of the context in which it is used.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
measures should
Replaces "ought" with the more common and less formal "should".
measures must
Conveys a stronger sense of obligation or necessity than "ought".
measures are required
Emphasizes the requirement or necessity of the actions.
steps need to be taken
Shifts focus from specific measures to the general necessity of action.
actions should be implemented
Focuses on implementation, implying a plan is already in place.
it is advisable to take measures
Introduces a sense of recommendation and prudence.
measures are recommended
Suggests a formal recommendation for specific actions.
it is essential to take steps
Highlights the essential nature of taking action.
measures are crucial
Emphasizes the critical importance of specific actions.
steps are imperative
Implies a strong and urgent need for action.
FAQs
How can I use "measures ought" in a sentence?
Use "measures ought" to express that certain actions are advisable or necessary. For example, "To improve public health, certain "measures should" be implemented promptly".
What are some alternatives to "measures ought"?
You can use alternatives such as ""measures should"", "measures must", or "steps need to be taken" depending on the context.
Is "measures ought" formal or informal?
"Measures ought" leans towards the more formal side. In informal contexts, consider using ""measures should"" as a less stilted alternative.
What's the difference between "measures ought" and "measures should"?
While both express advisability, "measures ought" is generally considered more formal and carries a slightly stronger sense of moral obligation than ""measures should"".
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
82%
Authority and reliability
4.1/5
Expert rating
Real-world application tested