The AlcoSense device is described as "a 100% non-invasive, touch based measurement" which uses near infra-red to measure alcohol intoxication "without breath or body fluids".
First they have different units of measurement which means they cannot be easily integrated with our current measures of business success.
I suggest a new unit of measurement, which I call a jet-year.
But Bush is mistakenly accepting the essential premises of the 100-day measurement, which are: How busy has he been?
This was different from latitude, the north-south measurement, which had the equator as its zero point.
It beat CBS in that measurement, which showed the second part of "Pope John Paul II" to a mere 6.33 million viewers.
Instead, they provide a fraction of the measurement, which is then multiplied by a certain factor to arrive at the total amount used.
And if supposed gurus tend to end up with weakly performing major candidates, that's an objective measurement which puts a very low limit on their power.
The truth, however, is that consciousness is irrelevant to the act of measurement, which can be done by machines, or even by single photons.
It will be the first significant deviation from the paper-diary method of audience measurement which went into use more than 30 years ago.
Other researchers have raised doubts about the usefulness of the measurement, which does not diagnose a specific disease.
