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As the iPhone doesn't have an internal compass, the direction of where the viewfinder is pointed at can't be measured: Users need to flick fingers left or right to find relevant tags that are around them (as demonstrated in the video I took below).
We measured users' feelings of social presence (Copresence, Social Attraction, and Emotional Credibility), rapport, perception of the quality of users' own responses (Embarrassment and Self-Performance), emotional state (PANAS), perception of an interaction partner (Person Perception), self-reported self-disclosure, speech fluency (Pause Fillers and Incomplete Words), and Verbal Self-Disclosure.
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Since taking the reins at MindJolt, the team has invested heavily in an analytical technology that can measure users' reactions to ad placements.
Except I had no idea how you measure users of a group buying site.
Thus, while it does show active usage, it is not measuring users, just visitors.
A parallel app, called Health, measures users' personalised healthcare statistics, and even contacts their hospital directly if it notices irregularities.
It should be noted that the App included Google Analytics for measuring users' engagement.
While measuring users influence in Twitter, many criteria can be considered.
Pragmatic qualities measure users' perceptions on goal-based behaviors with a product, and thus examine the usability of the product.
We also propose a lexicon-based sentiment analysis algorithm to extract and measure users' opinion, in order to support collaboration and open innovation.
However, such claims remain largely unsubstantiated due to the lack of validated instruments for measuring users' immersion in location-based AR environments.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com