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'We measure the effect of our front page on our sales every day,' says Fallon.
Ask yourselves: if you don't know how to measure the effect of an activity, should you be doing it?
The latter said it is possible to measure the effect of music on secretions of adrenalin and bile.
Tillerson added that he thought our ability to measure the effect of fossil fuels on the climate is "very limited".
Two new papers* apply this idea to measure the effect of access to microcredit.
But four economists have found an ingenious way to measure the effect of the Tea Party.
Neither is it possible to measure the effect of screening in your own practice.
When working on a large project it's crucial to establish a baseline against which you can measure the effect of your changes.
And statistics cannot measure the effect of a good early drive on a team's confidence and morale -- keys to sustained and productive offensive play.
The document details how the Agency's "specialists" worked in day and night shifts, and the way they were constantly trying to measure the effect of their efforts.
But, though she and her fellow researchers could not measure the effect of such better networking, she said she suspects that it plays only a minor overall role.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com