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"It's hard to measure influence," says Steve Canepa, I.B.M.'s general manager for media and entertainment.
Rather, they are beginning to measure influence in more nuanced ways, and posting their judgments — in the form of a score — online.
Claire Mcloughlin, research fellow, governance and social development resource centre, University of Birmingham, Birmingham, UK Find new ways to measure influence: There is an acute need for new methodologies for evaluating influence and other hard to measure activities such as advocacy, lobbying, negotiation and knowledge uptake.
Brands aren't going to measure influence themselves.
The first, Relationship Method, allows the ability to measure influence between relationships on Twitter.
These measure influence, pin performance, traffic referrals and more — some of which Pinterest is now providing itself.
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