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So why don't more companies embrace trust as a tangible, learnable, and measurable asset?
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Last year the Kuwait Oil Company and the Kuwait Petroleum Corporation were jointly awarded $2.3 billion for the loss of equipment and other measurable assets.
The Mauks' only measurable assets are her turquoise 1995 Toyota MR2, worth $6,000; his 1989 Volvo 740, worth $1,000; and their two-story brick house on a hill, worth $180,000.
Use measurable measures.
Over the last 40 years, the percentage of a company's market value that is directly measurable (as quantifiable assets on the books) has plummeted.
While the influence of knowledge-based assets on measurable performance has been examined extensively in the intellectual capital literature, little is known concerning the role of an organizational control system in fostering the management of intellectual capital as the most strategic asset for organizations.
It is an intangible asset that has measurable effect, such as cost (e.g. purchase price, taxes), that can benefit the company.
Yet in terms of what the financial industry actually produces -- liquidity, assets, anything of measurable benefit to society -- the sector appears to be doing less these days than it used to.
Here we will review the still incipient development of analytical uses of MFCs or related devices or set-ups, in the light of a non-restrictive MFC definition, as promising tools to asset water quality or other measurable parameters.
Measurable: Have a way to measure progress.
But in the long-term, you've started the process of destroying asset value in a less clear, less measurable way.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com