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"channel ORANGE" meant something specific while feeling general, as if Ocean were risking something on our behalf, the way a President can represent individual needs on a universal scale.
This was confusing for those of us who'd been around in the actual 1980s and for whom "electro" meant something specific: that Roland 808 bass-bumping sound purveyed by Afrika Bambaataa and Man Parrish, music for bodypopping and the electric boogaloo.
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Now climate change is coming to mean something specific, and scary.
Is the word "nano" used ad-hoc to pique peoples interest or does it mean something specific?
If they want a tattoo on their right forearm or left buttock, it means something specific about their lives.
Does that mean something specific for you? A. My first drama teacher said that, and I didn't know who he was.
For a few years in the late nineteen-forties, "rhythm and blues" seemed to mean something specific: blues songs played up-tempo, often with a horn section and heavy drums.
By sexism, we mean something specific, not the business of appreciating beauty if Trump wants to host beauty contests, let him but the habit of conceiving of a woman as being a lesser species, one defined exclusively by appearance.
That said, "Tweet" means something specific and we aim to protect that meaning.
The company has run into a hard truth: In the minds of the market "console" means something specific, and is not inclined to expand its thinking.
"Conversational marketing" is a phrase that I hear a lot, but when the team at AdLingo uses it, they mean something specific — namely, bringing chatbots and other conversational assistants into online advertising.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com