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But it also means it needs to reform its domestic economy to improve conditions for private firms and remove impediments in the labour market.
With the Galaxy Note 7 fiasco, Apple needs to capitalize on the momentum it can gain on its core competitor, and that means it needs to make enough phones that people can buy on a whim.
Yet although Aramco must still be making sizeable profits (it releases no figures and refused to comment for this article), the weak oil price means it needs to devote more attention to its core operations.
Facebook says it will reach maximum News Feed ad load in mid-2017, which means it needs new revenue streams to continue its revenue growth momentum that's been going strong for years.
Lloyds is believed to be most determined to reduce the £260bn of loans it has agreed to insure, but that means it needs to raise up to £25bn – equivalent to its current stockmarket value.
Again, Apple gets to sit pretty by owning the aesthetic top of the market — which also means it needs to keep building thinner to play by its own reductive rules.
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But it also means it needed to be done the right way.
That doesn't mean it needs to be abandoned, or that the biennial has lost its reason for being.
But the hotel itself is sh — I mean, it needs a major renovation.
Just because soba originally comes from Japan doesn't mean it needs to stay there.
"It's a suit store," said Frank Muytjens, the head designer of men's wear, "but that doesn't mean it needs to be overly serious.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com