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This means behavior change, in the ways we eat, recycle, commute, take holidays, raise our children, buy and build houses, work, consume - every aspect of our lives, in fact.
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Unfortunately, this means behaviors that require hard work and deliberate practice aren't good candidates for habit-formation.
Instead, the authors argue that when it comes to mean behavior, the role of individual traits is "overstated," and much of it comes down to concern about status.
Nathan Nahm wants to push me into the same territory when he says that if by "rational" I mean behavior "that maximizes what the actor intends to accomplish" in the way of policy changes, then my "analysis is certainly true but trivial". If, however, I mean that such "behavior should also be treated as ethically acceptable," then my "analysis is not valid".
Marriage means sensible behavior and short hair.
That, of course, means herdlike behavior, even when it is foolish.
Medical officials, impressed with the "ancillary" effectiveness of the technique, were found to view rectal rehydration not as a medical treatment but "a means of behavior control".
This means individual behavior and conversion of others.
That unfortunately leaves us with political wrangling and that means siloed behavior.
This means corporate behavior -- doing business -- must change.
That means observing behavior versus language is the best determinant of what the person or organization really means and values.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com