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So they just mean "open innovation" in HTML5 video.
And they apparently don't even mean "open innovation" within HTML, because they haven't pulled support for MP3 or AAC.
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Oh, you mean "open"?
"Open means open.
That means open APIs.
Product innovation rumors in part address the paradox of openness by forming an informal means of open innovation alongside formal processes, and we suggest further research opportunities in this domain.
For Pim Baxter, deputy director of the National Portrait Gallery, innovation meant opening the Ondaatje Wing in 2000 and breaking with tradition by exhibiting Mario Testino's fashion photography.
Of course their model of innovation means "opening up systems," read school systems, for exploitation by profit seeking companies like Pearson through out-sourcing school management, curriculum development, testing, vouchers for private schools, and the creation of private and charter schools.
This means that successful open innovation partnerships will be useful for exploring meaningful and innovative solutions to satisfy customers' requirements.
Stian Westlake, director of research at the National Endowment for Science, Technology and the Arts, agrees that the trend towards open innovation means that instead of wooing a few high-profile investors, ministers must now wade through rules and regulations to ensure the UK nurtures the kinds of innovative start-ups where the most exciting R&D now takes place.
Leveraging outbound open innovation means that, rather than relying entirely on internal paths to market, companies can look for external organizations with business models that are better suited to commercialize a given technology (Chesbrough, 2002).
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