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Meal Solutions stands to benefit from the convergence of several cultural and technological trends.
Many of them have been marketing cooking equipment, sauces and other merchandise tie-ins for years, and Meal Solutions gives them a new product.
The minimum order is $10 plus $7.95 for shipping, with 48-hour delivery, packed in dry ice, from one of Meal Solutions' five United States suppliers.
According to a recent Reuters study, ready-meals and other "meal solutions" are most popular in America, Britain and Sweden, because of the prevalence of single-person households and working women in those countries.
Grocery chains like Whole Foods and Trader Joe's, meanwhile, increasingly offer "meal solutions," an industry term for dinners that require little or no preparation, and those compete with casual restaurants, too, Mr. Tristano said.
"Stir fries tend to be seen as healthy meal solutions that are also convenient while cooking aids, such as pastes and spices, give consumers the freedom to tailor their meals to their taste, which they cannot do with ready meals".
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The meal solution delivers weekly boxes with three prepared plant-based and 100percentt organic meals ready to serve in 10 minutes.
General Mills is already a player in the cereal, cake mix, yogurt and meal-solution areas of the supermarket, where its brands include Lucky Charms, Betty Crocker, Yoplait and Hamburger Helper.
Repositioning itself from a mega-holding group to a meal-solutions company over the last few years, Kraft Foods a Landor client has successfully integrated its product offerings into our daily lives in new and innovative ways.
For simple, healthful and fast meals, the solution may already be in your pantry, writes Martha Rose Shulman in this week's Recipes for Health: I can't emphasize enough the importance of a well-stocked pantry to a healthy diet.
That may be less about fridge dismantling, and more about the design of better food storage, smarter packaging solutions, meal management and preparation, healthier and more sustainable diets, food ordering and scheduling.
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