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Others argue they may "normalise smoking" and act as a gateway to traditional smoking.
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"Others think they're a potential disaster, because nicotine is an addictive drug and because e-cigarettes may re-normalise smoking".
But there are also other concerns: Some pressure groups fear that electronic cigarettes may "re-normalise" smoking, thereby undermining the smoking bans which have helped de-glamorise cigarettes - the British Medical Association (the UK's trade body for doctors) cites this concern in calling for a ban on public vaping.
But some groups warn that e-cigarettes could normalise smoking.
"I am also concerned that their use in enclosed public places could normalise smoking behaviour.
The Welsh government wants to restrict their use in public places, because of fears they normalise smoking.
The Welsh government wants to restrict the use of e-cigarettes in enclosed public places, because of concerns that they normalise smoking.
"It is vital that we de-normalise smoking to reduce the rates of young people taking it up and also reduce their exposure to smoke in areas that they gather".
Such environments may encourage not only alcohol use, but may also serve to normalise smoking, and provide easy access to illicit drugs [ 8, 9].
The products also divide opinion with some arguing they normalise smoking and others saying they may help people to give up.
Just as this may normalise the devastation of opencast mining, what BP is buying with its £10m is a way of normalising its extraordinarily destructive activities.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com