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"You are entering this story at the moment of maximum hype," he says.
Typically, companies try to go to market off the release of their public information and financial statements to the S.E.C. Drawing back the curtain with an offering allows a company to sell its shares with maximum hype.
Maximum hype?
Pepsi is still relying on some flashy marketing tricks to give the Pepsi Refresh initiative maximum hype.
Similar(54)
But it might also be the maximum level of hype to be wrung from a single unsolicited phone call.
After Episode 1, "Dragonstone," set a ratings record for the HBO series, Episode 2, "Stormborn," pumped up the hype to maximum levels on Sunday night.
How do you know "Dark Knight Rises" hype has reached maximum overdrive?
"It's always a fixture that's hyped up to the maximum and something that the players - but particularly the fans and the media get up for.
Then there's the acting -- subtleties hyped up and pitched to maximum "project and sell-it" level.
Sky Sports always seems convinced it is world class in at least two disciplines – broadcasting and marketing – hyping what it has to the maximum.
At this time of year the machinery of movie hype runs on parallel tracks, one aimed toward prestige, the other pointed at maximum profit.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com