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They've delighted in debunking the notion of homo economicus, that theoretical creature who rationally seeks maximum economic utility.
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Value is an economic utility defined by quality and cost, with the maximum benefit achieved by improving quality and reducing cost simultaneously.
By "utility", we mean "economic utility" (as it is defined in Economics) rather than "homeostatic utility".
Economic utility to whom?
We should have the maximum economic effect from it".
Releases of dopamine, the brain's pleasure chemical, may indicate economic utility or value, they say.
That what a country needs is under all circumstances maximum economic growth and commercial competitiveness?
In New York, the maximum economic height for office buildings is probably in the 50-story range.
The romantic concept of a partnership based on love rather than economic utility came later.
Fighting back, Senator Kerry embarked on what his campaign billed as a "jobs tour" across the area of maximum economic distress (and maximum Democratic voting strength).
Leisure activity is defined as personal pursuits without economic utility, such as fishing and sex.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com