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That is a predictable line from a marketing department charged with maximizing sales.
"They work with tenants to make sure they are maximizing sales".
AKQA has a reputation in the industry for marketing campaigns that minimize marketers' spending on paid media space, while maximizing sales gains.
Sales productivity means maximizing sales results while minimizing the resources expended, such as cost, effort, and time.
Licensees are most interested in maximizing sales and profits even if doing so weakens, tarnishes or otherwise harms the brand.
"Some organizations may value cost reduction, while others may prioritize risk reduction or maximizing sales growth," he explained.
Similar(46)
Yet under Robert H. Benmosche, a strong-willed insurance executive who came out of retirement to lead A.I.G. in 2009, the company embarked on a more measured sale of assets aimed at maximizing sale prices.
Not surprisingly, publishers want to maximize sales.
And they create a big incentive for insurers to maximize sales through aggressive, sometimes unscrupulous, marketing.
In the future, all e-mail addresses will be shared by marketing firms to maximize sales.
Shelly Kramer explains how smartphones can maximize sales, and here is what shoppers really want from mobile.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com