Resourceful and innovative, most farmers make a reasonable living, maximising their returns in good times and planning for drought by putting aside cash, storing fodder and destocking.
But this generation was hugely expensive to develop and manufacture so I suppose they wanted to try and maximise their return.
While the employer wants to maximise the ratio between the resources invested and the amount and quality of goods or services produced, the employees wish to maximise their return in terms of salary and other financial and non-financial incentives for work performed.
However, as human and animal population increase so does the pressure on the land and, since individuals are not responsible for the control of the grazing or for the maintenance of the land, everybody tries to maximise their return from the communal resource.
Clever people find ways to maximise their returns.
Countries such as the US wanted to maximise their returns on knowledge through licences on their patents across the globe.
Airlines use all the computational power at their disposal to maximise their returns by setting fares based on current and predicted demand.
"But law is also a business, and lawyers in an increasingly competitive and financially challenging market need to maximise their returns to survive.
The reason such institutions are fascinating is because they are a) rich – usually, b) conservative, c) canny and d) eager to maximise their returns on literary leases that are, by definition, losing value year on year.
The councils involved say their pension funds are legally required by the UK and Scottish governments to maximise their returns, by finding the best investments and to ensure they can meet all future pension obligations without needing bailouts by tax payers.
