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However, Aintree and Channel 4 hope the change to the start time will help to further increase the audience for the famous race, with research suggesting pushing the start back by an hour may help to maximise interest.
When critical areas of research have been identified, the APM then publicises this fact to maximise interest and encourage proposals.
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But while such projects are often highly creative and insightful, there are, according to the author David Harvey, risks attached – namely that "the better the common qualities a social group creates, the more likely it is to be raided and appropriated by private profit-maximising interests".
A teacher's key role is to develop and maximise students' interest in the given subject.
"At the end of the day," he told me, "the only legitimate purpose of a [conventional] Delaware corporation is to maximise shareholder interest.
As far as books are concerned, glossy hardbacks and recent releases sell best, though to maximise buyers' interest it's worth checking your account regularly – at least once a week – to see if anyone is offering the same thing at a better price.
Based on the theory of universal ethical egoism, the behaviour of individuals and economic agents is being driven by self-interest and leads to the understanding that to maximise business interests and profit earning, one has to make compromises and take into consideration the interests of other parties – stakeholders (Pojman 2005).
In Monopoly, for example, money and territory are not the same thing, and players may form shifting alliances to maximise common interests.
Since the Maidan protests reached a crisis level, America and the EU have aimed to "de-escalate" the conflict with negotiations to maximise the interests of stakeholders without the use of force.
Five years ago, when Gordon Brown asked the investment banker (and current chairman of the Guardian Media Group) Paul Myners to investigate what institutional investors do with our cash, he found evidence of herding and short-termism, and concluded "savers' money is too often being invested in ways that do not maximise their interests".
In an article published in a Chinese Communist Party publication this week, General Jiang Luming, head of the military economics unit at China's National Defence University, called for "maximising national interest" by doubling China's military funding to 2.8% of GDP, which he said was the average of 132 countries since the end of the Cold War.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com