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What matters is not what matters.
All that matters is not looking up.
Yet what really matters is not words but action.
What matters is not intent, in other words, but impact.
What matters is not the talks but the outcome.
What matters is not the name but the performance".
What matters is not to let it set the tone.
What really matters is not rhetoric but policy.
Probing such matters is not micromanagement or a witch hunt.
What matters is not that change is coming but how Academic Radiology responds to change.
Now its officials emphasise that what matters is not "financial gains" but "the principle of sovereignty".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com