This matters because the campaign has David Cameron's firm backing.
But none of that matters because the primitive heart that remembers is, in a way, eternal.
This matters because the economy's financing needs (the savings-investment gap, etc) have to add up.
Context matters because the brain requires a frame of reference to make any evaluative judgment.
Of course, none of this really matters, because the directors hold all the cards.
Millions of cases may therefore go undiagnosed.That matters, because the diseases really are not the same.
That matters, because the really big money is in the market for launching heavy payloads.
And it matters because the Woodward publicity machine is a mighty engine.
That matters because the more banks hold onto, the less they can lend to growing businesses.
It matters strategically, as my colleague wrote this week, and it matters because the constitution matters.
That matters because the different kinds of seemingly foolish decisions call for different responses.
