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Today marks the start of "Dying Matters Awareness Week", an annual campaign supported by the National Council for Palliative Care.
Interestingly, as new ComRes research released to coincide with Dying Matters Awareness Week shows, more than three-quarters of us say that our quality of life is more important to us than how long we live for.
As new ComRes research, published to coincide with Dying Matters Awareness Week 12-188 May), shows, millions of Britons are failing to make adequate plans for their death and don't know the wishes of their loved ones.
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The lead author, a young (27 year old at the time), Black, Xhosa-speaking female PhD student with a rural middle-class background, engaged in continuous reflexivity to ensure an open mind, treating all prior and personally held beliefs, assumptions and knowledge about the study population and the subject matter with awareness, suspicion and distance.
Why it matters: Raising awareness about the importance of honeybees and other bees and pollinators to our ecosystem and our diet is vital in the fight to help them.
Similarly, another external stakeholder commented, "At the policy level, it is a matter of awareness, information, and education on the issue;" while another stated that "At the ministry, there is no decision maker who asks for micronutrient indicators, say compared to immunizations etc".
One way or the other, it's clear that moving to a world that is resilient against hard knocks from a world of "rubble in waiting" — as one Caltech seismologist calls many cities in quake hot zones today — is more a matter of awareness and will than wealth.
"It's a matter of awareness," Clayton said in a telephone interview.
Here awareness matters, so teaching people about implicit bias can help, but what matters more is creating policies and procedures where decision-makers can check their biases and insulate against them.
He added: "I do think awareness matters in and of itself when you look at the fact that this issue is bigger than policy.
Cancer is, of course, in its own league, but like less common conditions it dramatizes the way in which awareness matters.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com