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And then, of course, there is the matter of reputation.
Central bank independence is not primarily a matter of reputation, but of reality.
Then I remembered: most good butchers in Italy frown on large turkeys; it is a matter of reputation.
Much like the acoustics of concert halls, instrument sound is as much a matter of reputation — a k a hype — and psychology as objective reality.
"At the end of the day it's a matter of image, a matter of recognition, a matter of reputation," said Ricardo Ernst, a professor of global logistics at Georgetown University.
Akbar Faraji, whom Press TV described as the man behind the establishment of Ninjutsu in Iran, said: "We have filed a defamation lawsuit against Reuters and we intend to pursue it as far as necessary because it is a matter of reputation".
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The British take matters of reputation very seriously, which is their right.
It is a matter of status, of reputation and positioning.
Atkinson may be too chary of praise here, but any fair-minded reader will certainly be prodded to rethink the matter of Patton's reputation.
In contrast to Machiavelli, Montaigne conceived of glory more as a matter of recognition or reputation than as a normatively inflected achievement.
It is not just a matter of pride and reputation for GSK that it will need to prove that its China-based executives were engaged in rogue, unauthorised behaviour when allegedly bunging £320m to doctors and officials to secure drug orders.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com