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It's a matter of convincing people, it's the art of generalship.
"It's a matter of convincing people culturally that they won't be harmed by Obama".
It's just a matter of convincing him that, no, Alex is not going to give you the answer.
"He talked to me, but I don't think it was a matter of convincing us," McDonald said.
"It's a matter of convincing the rest of the world to see India as large-scale and high-end".
Or is it a matter of convincing the powers that be that disaster risk reduction is the way to go at this point?
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If finding the truth is a matter of perseverance, convincing people of it is something of an art, one with which Morris has had much experience not only as a documentarian but also as a highly sought-after director of TV ads for companies like Apple, Citibank, Adidas, and Toyota.
As a matter of fact, convincing fully invested investors not to act turns out to have been the most profitable advice in recent years.
The Great Fire of 1910 in Montana and Idaho, which burned 3m acres in a matter of hours convinced government and public that fire must be controlled, which gave way to policy responsible for our present day situation—suppression costs exceeding $1 billion annually and seemingly routine loss of life and property.
Among them is the small matter of helping convince Congress to support the nuclear agreement with Iran -- or at least not scuttle it.
At the time, in October and November 2001, there was much speculation in the press that the Air Force was ignoring the Taliban on the northern front as a matter of deep policy -- a way of convincing Pashtun warlords in the south that defeat of the Taliban did not necessarily mean the triumph of Tajiks in the Northern Alliance.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com