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It is estimated that the exploration step is the second important step (Figure 1) in the overall innovation value from conceiving to materializing a new idea.
But how can a seven years old girl materialized such an idea or a busy and overworked daddy support his kids in their idealistic bunch of crazy dreams?
Nearly forty years later, the Brooklyn Museum takes Lippard's celebrated experiment in curated concatenation as a template, turning a book that resembled an exhibition into an exhibition materializing the ideas in her book.
Both creativity and innovation, however, share the same three distinctive steps - conception, exploration, and exploitation of a new idea - in order to evolve and materialize an initial idea/concept into a higher added value result.
"That never materialized," an Administration official said.
Customers often describe the solutions they want in less focus groups and surveys and sit back and wait while R&D rolls up its collective sleeves and gets to work on materializing their ideas.
In fact, cloud computing materializes "the idea of "everything as a Service" [4].
There was the proposed merger with the New-York Historical Society, which never materialized; the idea to place it at ground zero, a suggestion that was rejected by the Lower Manhattan Development Corporation; the plan to move it to the Tweed Courthouse in Lower Manhattan, a notion spearheaded by Rudolph W. Giuliani when he was mayor and then scrapped by his successor, Michael R. Bloomberg.
If the money doesn't materialize, the idea goes unreported.
Sometimes work comes together quickly; an idea will materialize without the need of alterations and become his new piece.
The thousands never materialized and the idea is now dead.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com