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Yon stands Don Javier, master of horse, tanned and thin as a riding whip.
Now I'm part teacher, part entertainer". A master of marketing and social media, Tan combines the two in his campaign to give away millions of baht and hundreds of iPhone 5s.
Primary outcomes were indoor and outdoor tanning frequency and tanning intentions, with secondary outcomes of tanning attitudes, body image, and affect.
"But tanning itself appears to be an adaptive response to harmful stress". That's the story of tanning, but what about people who don't tan?
The dark side of tanning: Could it be addictive?
This same DNA damage is the cause of tanning.
And the makers of tanning lotions saw an opportunity.
The CDC advises that indoor tanning is not safe, and that "a base tan is not a safe tan". Due to health factors including increased risk of melanoma, many states ban the use of tanning beds by minors.
Reported relaxing effects of tanning suggest the possibility of a physiologic effect of UV that drives tanning behavior.
The attitude that a tan enhances physical attractiveness influenced use of tanning beds and sunless tanning products.
And stay out of tanning beds!
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com