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Rather than hunker down and try to avoid the inevitable career stall, it's best to master a set of capabilities that are often seen as "nice to have" rather than fundamental for success.
Brands have the opportunity to push beyond the ROI of gaining a fan, building a capability or mastering a process.
In the new age of customer centricity, the CCO must create a capability that unites disparate sets of customer data into a master view of every customer.
Master a hobby.
Master a talent.
Master a skill.
Master a specialty.
Those who master these capabilities will offer the world something of value.
The key to stage three is focus: companies that master the capabilities of the first two stages now bring them to bear in an integrated system that focuses on understanding the needs of customers and the capabilities of competitors, segmenting customers by their sensitivity to time, prioritizing improvement efforts within the company, and linking the company's success to that of its key customers.
Rather than financial leverage, the new generation of leaders will need to become masters of capability leverage, finding and mobilizing talent anywhere.
Our experience with this highly Internet savvy generation is that most students quickly master the capabilities of their PDAs, but we have cannot report any empiric data on the numbers of students who could not operate the drug database versus those who chose not to consult it.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com