The reality is that by engaging with risk on a regular basis and learning to engage with it and manage it, we massively reduce the less obvious but much greater risks that inevitably do end up causing all the damage: obesity, heart disease, postural problems, stress and all the related ailments of the modern industrialised world.
Such was Budgen's talent that the ad was massively successful without it being obvious that the protagonist, Canadian first-time actor Moti Yona, was wearing Nike shoes, and despite the fact that everyone in the ad was outrunning him.
That "rustic" affectation, usually encountered in pubs attempting to evoke a sense of farmhouse honesty (or is it grinding rural poverty?) in their cooking, is massively flawed for the one obvious reason: it minimises the surface area of the bread that you can butter.
But the most obvious alternative is to massively increase the amount of voice control the watch offers, and Apple simply doesn't have the technical chops to do so.
If a number of the data are massively collected, the fitting would be more obvious and the correlation would have greater reliability.
Once the news broke of Mr Friedman's move, Rob Neyer claimed that "it's long been obvious that good general managers were massively underpaid" (emphasis in original), and Ken Rosenthal wrote that "whatever the price, Friedman will be a bargain".
Massively parallel DNA sequencing (MPS) technology is an obvious method of choice to identify somatic mosaicism, and this approach has been already reported by other groups.
As a search term, "Janet Jackson" went massively viral in 2004-05, butherere was no where obvious for the clip to live.
But beware you don't massively change your make up/hair because it will be obvious you're changing for something.
To take the most obvious, glaring example: calling the Tsapanawas et al "uncontacted" massively distorts the reality of their lives and the history of the western Amazon.
