Crucially, it was also small enough to contribute massively to the tension of the occasion.
It's something that's only truly useful once it's massively successful (enough so that you'll have friends using it right off the bat), which inherently limits it from being massively successful.
Not massively, but enough that as a software company the alarms went off.
One argument is that there aren't enough massively popular female artists to provide the talent pool for spots high up the bill at big festivals; indeed, End of the Road's three main acts were Tame Impala, Sufjan Stevens and the War on Drugs, which is man-heavy.
Last year, when Russia's economy froze over, Estonia (which has switched its trade massively westwards) was strong enough to catch only a mild chill.The incoming reformers, by contrast, have their sights set on overhauling the machinery of government.
Bonnell is more cautious than most about committing too many resources to this future too early; you can have the fanciest software in the world, he says, but until broadband access has really saturated the market, information will travel back and forth too slowly to make the customer's massively multiplayer experience satisfying enough to pay for.
Sure enough, if you massively weight the information people receive in favour of one candidate, they go on to like that candidate more.
Companies focused on the domestic market find that Korea, with 50 million inhabitants and a highly urbanized, tech-savvy customer base, is big enough to support massively scalable businesses.
"The rest of the side is massively experienced and, if they have enough desire and determination together as a team, they will get themselves out of trouble.
And if the new sanctions weren't enough we would have massively more intelligence and inspection data to use in planning military action.
