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Mobile TV, the relatively nascent and newest form of mobile 'content', will emerge as the massive winner - potentially bigger than games and music they say - delivering 4.7bn Euro (£3.19bn) in revenue globally from 140m subscribers.
The new advertising service might bring is some extra revenue, but I just can't see it being a massive winner.
Apple – with its head-spinning $100 billion war chest – is a lock to win (or at least be a massive winner in) the online video game, right?
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By now you've probably heard of the Defense Department's massive winner-take-all $10 billion cloud contract dubbed the Joint Enterprise Defense Infrastructure (or JEDI for short).
Microsoft announced today that it's released Azure Stack for Azure Government at a time when it's battling rivals at Amazon and other cloud companies for the massive winner-take-all $10 billion Pentagon cloud contract known as JEDI.
This may be true when looking retrospectively, but it's sloppy thinking to apply when it is impossible to know if your current deal will be one of the massive winners.
Nowhere was this more evident than in the massive success of Sweden's 2012 winner, which topped the charts in 17 countries in the wake of her victory.
Nadal works his way forward on break point, but the Swiss ends the game just as he had started it, with a massive forehand winner.
He then hits a forehand long, and when Nadal hits a massive forehand winner down the line to reach set point, the game - nay, the set - looks to be up for the Swiss.
Federer levels with a fine serve but Tsonga gets the A by his name with a great backhand pass to Federer's left and breaks with a massive forehand winner that just clips the chalk.
Mr. Winner left at the end of 2004, he said, "because like a lot of people I no longer believed Friendster was on a course for massive success".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com