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What, exactly, other than massive user adoption, makes MySpace and Facebook better than Friendster and Google 's Orkut?
"As you know at this moment we earn money by selling the app, not a good strategy for massive user adoption.
CEO Jeff Cavins said that when FuzeBox management asked, "Who would be our ideal candidates and help us scale products and operations at a global level?" it was looking for people who had successfully launched enterprise products, had experience with "massive scale," and had also dealt with "massive user adoption".
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MA: problems with platform; apps had massive user adoptions, many with "black hat" activities, the apps process started up so open, and now it's become less so.
But Yahoo Senior Director of Project Management Cody Simms tells me that based on data that Yahoo has collected so far, they think they'll see a massive increase in user adoption.
For consumer companies, I think of that has to be massive user traction and if you're seeing wild adoption or a differentiated technology.
It's a massive, massive user base," said Mason.
Why are user adoption rates sluggish?
Despite its popularity, it has struggled to find new catalysts to increase user adoption.
And user adoption won't happen without marketing.
"User adoption has exceeded our forecasts," says Karpinski.
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