Soon she was convincing competitive free divers to dress in civilian clothes and pose for underwater teatime portraits, while her assistants chummed the water with fish parts to lure massive reef sharks into frame.
Jefferies has none of the high-volume, low-margin, commodity businesses of the big commercial banks; it has resisted the lure of massive amounts of leverage.
In these parts, exaggerating an Islamist threat can lure in massive infusions of Western military aid, especially on Afghanistan's eroding northern flank.
On the other side were the phone companies and Facebook, which was convinced that its plans would benefit the economy, lure a massive invisible population online, and help realise India's ambitions to become a digital powerhouse.
Fearful of plastering their brand images next to uncontrollable personal content, advertisers have been slow to move big chunks of their marketing budgets to the sites, despite the lure of massive audiences.
Screened on a hitherto minor channel, M6, "Loft Story" has lured a massive 50% of all French viewers on some days.
A new "auto-entrepreneur" system to encourage self-employment, and run on the basis of "no profit earned, no tax due", has lured a massive 145,000 people since it was launched in January, well ahead of official expectations.
Glenn Beck (who got his start in television from CNN, to its eternal shame) lured a massive cable audience to his daily chalkboard-enabled rants, detailing complex liberal/progressive conspiracies with a healthy dose of historical revisionism.
Foreign companies that were once lured to massive manufacturing parks and zones with low costs and rebates now feel at a disadvantage compared to local manufacturers who seem to be increasingly favored by the government.
By comparison, Ford is struggling in Brazil with its tried and tested, but European-styled Fiesta.Despite all the pitfalls, the promise of massive growth will continue to lure companies to emerging markets.
