Taking only the example of photography, there is David Parker, who travels the coasts of Britain and Ireland, making massive-format, long-exposure sepia photographs of sea-stacks: the great rocks that wave action has eroded into monolith, spire or arch.
The current study didn't directly address the effectiveness of one new twist in the traditional lecturing format: massive open online courses that can beam talks to thousands or even millions of students.
By the time it finally hit cinemas in 2009, no one was all that impressed with CGI – but the 3D looked fantastic, and gave the whole format a massive shot in the arm.
The common format of massive vitrines, for example, relies on the precedent of minimalism, while his use of found materials and assistants in making works links him to other artists of the era, such as the American Jeff Koons, who purposefully demystified the role of the artist's hand.
But many advertisers and ad agencies still feel most comfortable with the time-tested TV format for massive audience reach.
But the massive cameras that the format required at the time turned out to be too unwieldy to be arranged on a stage, and the project was shelved until three years ago, when the group was on tour in Belfast.
ITV hoped it might have the Cowell magic and be a massive hit and successful international format, but the ITV1 ratings did not live up to expectations.
Edwina Silver, head of factual at producer Dragonfly, part of the Endemol Shine Group, admitted the controversial format posed a "massive risk" both for the producers and the participants.
The format was a massive hit, and made household names of its presenters – Susannah Constantine, a sloaney ex-girlfriend of Viscount Linley and one-time Kings Road party girl, and Trinny Woodall, the glamorous daughter of a banker and former alcoholic.
He said the promotion shows that "the industry is recognizing the potential of BitTorrent Bundle as a transmedia format to reach massive audiences without limits on size, access or file type".
I remember getting a lot of MiniDVs and Digit Beta formats – it was massive and looked like a small VHS tape".
