massive exposure

USAGE SUMMARY

"massive exposure" is a correct and usable phrase in written English.
You can use it to describe a situation where something has been widely publicised and experienced, for example: "The company gained massive exposure after their ad campaign went viral on social media."

✓ Grammatically correct

News & Media

Science

Academia

Encyclopedias

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Brain injury may also occur in adults after massive exposure.

Encyclopedia Britannica

Will such massive exposure kill what is special about the country's art scene?

The Guardian - Arts

The qualitative conclusion is the same: links to low-credibility content reach massive exposure.

Nature

Obviously it affects us all to a certain extent, but artists deal with such massive exposure.

The Guardian - Music

Small wonder: it had a massive exposure to the volatile world of global finance.

The Economist

How about the massive exposure to pesticides that most people in the US born after WWII have experienced?

Harvard University

Mr. Price countered that Citigroup has not built up large enough reserves to cover its massive exposure to certain adjustable-rate mortgage loans.

The New York Times

The rise of iTunes has reinvigorated the contest, allowing successful entries to instantly capitalise on the massive exposure that Eurovision still promises.

The Guardian - TV & Radio

The song's massive exposure established Tunstall as a big draw in America, and led her on a gruelling two-year tour there.

The Guardian - Music

The suit claims that the investment firms, which underwrote a Freddie Mac stock offering, did not disclose the company's "massive exposure to mortgage-related losses".

The New York Times

In May of 2008, at the same conference, he went public with his doubts about Lehman Brothers, citing its massive exposure to C.D.O.s and poor bookkeeping.

The New Yorker

Expert writing Tips

Best practice

When describing the impact of an event or campaign, use "massive exposure" to convey the idea of widespread visibility and reach. For instance, "The product launch resulted in massive exposure, significantly boosting brand awareness."

Common error

Avoid using "massive exposure" when referring to situations that only involve a small group or limited reach. "Targeted exposure" or "focused outreach" might be more appropriate terms for niche audiences.

Linguistic Context

The phrase "massive exposure" functions primarily as a noun phrase, where "massive" modifies the noun "exposure". It signifies a substantial degree of visibility, vulnerability, or engagement, as shown by Ludwig. The phrase indicates the extent or degree to which something is subjected to something else.

Expression frequency: Very common

Frequent in

News & Media

56%

Science

27%

Academia

8%

Less common in

Encyclopedias

4%

Wiki

0%

Formal & Business

0%

Ludwig's WRAP-UP

"Massive exposure" is a common and versatile phrase used to describe situations involving widespread visibility, risk, or influence. Ludwig AI confirms its grammatical correctness and provides numerous examples across diverse fields, including news, science, and academia. While generally neutral in tone, its impact depends on the context, signifying either opportunity (e.g., in marketing) or peril (e.g., in finance). When writing, consider whether "massive exposure" accurately conveys the scale of the situation; if not, alternatives like "extensive publicity" or "significant risk" may be more appropriate.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

extensive publicity

Highlights the wide dissemination of information to the public.

widespread attention

Focuses on the broad reach of notice or interest received.

broad coverage

Refers to the comprehensive reporting or detailing of a subject.

large-scale presence

Indicates a prominent and impactful presence on a grand scale.

extensive vulnerability

Emphasizes the aspect of being greatly at risk or susceptible.

considerable presence

Emphasizes the substantial impact or visibility within a specific context.

significant risk

Highlights the considerable danger or potential harm involved.

intense focus

Emphasizes the concentrated attention or scrutiny directed towards something.

substantial involvement

Highlights the significant degree of participation or connection.

heavy involvement

Highlights a deep and significant level of participation.

FAQs

How can I use "massive exposure" in a sentence?

You can use "massive exposure" to describe situations where something gains widespread visibility or attention. For example, "The film festival provided the independent filmmakers with "widespread attention" and massive exposure."

What's a good alternative to "massive exposure" when describing publicity?

Alternatives to "massive exposure" in the context of publicity include "extensive publicity", "broad coverage", or "widespread attention", depending on the specific nuance you want to convey.

Is "massive exposure" only used in a positive context?

No, "massive exposure" can be used in both positive and negative contexts. It simply refers to a large degree of visibility or vulnerability. For instance, a company could have "massive exposure" to financial risk, which is clearly a negative situation.

What's the difference between "massive exposure" and "significant risk"?

"Massive exposure" generally refers to widespread visibility or reach, while "significant risk" specifically implies a high probability of potential harm or loss. While they can sometimes be related, they are not interchangeable. One can lead to the other.