We must build massive consumer awareness that it is a "climate crime" to buy or consume meat, animal products, or any food whatsoever that comes from a factory farm or feedlot.
"This region is a massive consumer factory," he added.
This is apt to cause the credit crisis to spread to the massive consumer credit market in the United States.
"Companies facing the kind of massive consumer litigation that First Alliance faces may find that Chapter 11 is the only opportunity the business has to survive," said Elizabeth Warren, a bankruptcy professor at the Harvard Law School.
Why should they be in the future?The other anti-Panglossian argument may be more worrying: for a while at least, there may not be enough gas to go round.One big difference between Russia and most other big energy-producers is that Russia, an enormous, cold country, is a massive consumer too.
"It's unnerving to sum yourself up and convey your personality," said Gretchen Rubin, a former lawyer in New York and author of "The Happiness Project," who opted for tongue-in-cheek: Red-haired, left-handed, legally blind, massive consumer of Diet Coke.
"Like many media companies we have a huge amount of Facebook fans at Dennis - we thought we could channel that enthusiasm with our expert knowledge of 'how to' bookazines to make a really compelling product that taps into a massive consumer interest at exactly the right time.
Walmart has a massive consumer base.
