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Walmart has a massive consumer base.
They can test their offering within the company first and then scale across their massive consumer base.
The WHO estimates that 60% 80% of the population go to traditional healers for their health care needs (2), suggesting a massive consumer base.
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Even if you have a massive U.S. consumer base and the world's best data analytics, you simply cannot expect consumers or businesses in new global markets to see or use your offering in the exact same way.
That higher average selling price means that Apple may have indeed succeeded in unlocking a new tier of consumer demand for higher-priced products, and its three-pronged approach may end up paying off in the end — though it still has to figure out how to ignite that massive upgrade cycle among the rest of its consumer base.
Get one thought out of your mind: China allowing a slight upward appreciation in its currency is not going to create a New New World Order where the U.S. is once again ascendant and China's massive trade advantages of cheap labor and a rapidly growing consumer base will disappear.
Massive global shifts make this harder to analyse; the world's manufacturing and consumer base has shifted east, technology has replaced swathes of jobs and capital is much less important than ideas.
The consumer base is here.
"This region is a massive consumer factory," he added.
I'd like to keep my consumer base".
At the same time, there is a massive consumer movement going on in China right now.
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