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"We have massive competitors in the enterprise space, but none of them are startups," he argues, couching the team's software chops — two of the three co-founders are ex-Apple — as a key (ha!) disruptive advantage.
"Amid these massive competitors on both sides, plus traditional media firms, our job is to make Netflix stand out so that when consumers have free time, they choose to spend it with our service," it had said.
SoundHound is going to have to convince companies — small and large — to bake in its tools, rather than go with massive competitors like Amazon with pockets deep enough to buy a whole grocery chain.
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"All you want to do is go to your office and close the door, but sometimes it doesn't even have windows!" It's going to get interesting when WeWork moves into Indonesia via SpaceMob, which is working on entering the country, while Naked, another massive competitor to WeWork from China, is also casting glances at Southeast Asia.
Tesla has only been producing cars for about a decade and we're up against massive, entrenched competitors.
"This does not look to be a massive disruptive competitor in the short term," says Dave McCarthy, a well-regarded retail analyst at HSBC. "If Amazon is 50% the size of Ocado in five years it will have done well, but would still be well under 0.5% market share".
The Hacker Cup system also buckled under the massive traffic, causing competitors to miss submission deadlines.
All the by-now-familiar signs of Internet mania are here: eye-popping stock prices, scads of competitors, massive spending binges and buckets of red ink.
It's quite a turn for a company that just over a year ago was staring at a massive new market competitor in Amazon, whose entry into the personalized photo-sharing market caused Shutterfly's stock to tumble.
They've made me as proud to be British as the competitors - massive vote of thanks to all.
Andrew Hagger at personal finance website MoneyComms said that if TSB was going to carry on offering existing products, "I don't think they are going to make massive inroads into their competitors' slice of the market".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com