It will also go to development of better infrastructure and compliance so Greenhouse's software can serve even larger massive clients.
The team has built the company in just a few years, boasting massive clients with demanding infrastructure needs like Zynga, Tata, and other huge undisclosed tech names.
Some of the trade association's massive clients, however, have different interests than the smaller ones.
Pursway's technology helps companies identify influencers and their followers by analyzing customer behavior data exclusively from its clients' massive customer databases.
Apart from Kendal, Moore, Thompson, Fonda, Redgrave, Farrow and Dunn, she takes in Quentin Crisp, a whole slew of "very good friends in the media", and at the top of the tree, Cherie, who is introduced thus: "My mother," says Caplin, "had a massive celebrity client list.
It noted Massive's clients include Coca-Cola, Honda Motor Company and other advertisers that are boosting spending on ads in videogames.
The company is taking a broad-stroke approach, serving tiny startups and massive corporate clients alike, while also offering co-living WeLive spaces to renters and building out the Powered By We platform to spread its bets.
Air quality campaigner Simon Birkett, founder of Clean Air in London, said "This is a massive win for Client Earth on all counts in a landmark environmental case that could be the most important in a generation".
