Guess why that is? Massive advertising".
"We didn't set our margins based on massive advertising campaigns," he said in a recent interview.
It was refreshing to experience a massive advertising campaign that completely bypassed online avenues.
It also entailed a massive advertising and public relations effort by both sides.
In 1976 the company launched a cheap, automatic single-lens-reflex camera on the back of a massive advertising campaign.
The big players in online dating also promote themselves by massive advertising, a strategy his outfit has eschewed.
A British operator, O2, has sold only 12,000 XDAs since its launch this summer, despite a massive advertising campaign.
One way to think of the business model is that its massive advertising revenue allows it to offer its services free of charge.
Instead, lobbies for corporate America learned about ground combat.In addition to a massive advertising blitz, big companies encouraged their employees to write letters to congressmen.
The founders don't need a factory, a distribution network, or a massive advertising campaign — they just need an idea, a coder, and a credit card.
The BMA needs to punch this home – it's time to take its message to the public through a massive advertising campaign.
